OBIEX MOBILE APP DESIGN
Building version 3.0 of the Obiex app
Category
Mobile App
Service
Obiex HQ
Year
2023
Website
Background
The world of cryptocurrency can be intimidating for newcomers. With fancy word, Complex exchanges, volatile markets, and security concerns often act as barriers to entry. People also needed to be able to do more with cryptocurrency other than exchange.
Obiex aims to bridge this gap by offering a user-friendly, secure, and accessible crypto fintech application. This case study explores how Obiex empowers individuals to explore the world of cryptocurrency investing with confidence..
Solution
Obiex was built to simplify the trading process of cryptocurrency and to provide a platform where people could make payments with crypto.
We were able to bridge the gap between newcomers and crypto by:
Simplifying User Interface: An intuitive and uncluttered interface removes complexity, making navigation easy for users with no prior crypto experience.
Onboarding & Product tours: Built-in onboarding tutorials such as product tours empower users to understand the fundamentals of cryptocurrency and make informed investment decisions.
Additional Features: Features such as Utilities, Earn and Loan are included to enable users to pay for their utility bill with crypto, earn profit on locked investments and also take out loans all in cryptocurrency.
Robust Security Measures: Implement industry-leading security protocols and best practices to safeguard user funds and data.
My Role
User research
Designing a User-Friendly Interface
Prototyping & User Testing
Collaboration & Communication: Collaborated closely with product managers, engineers, and marketing teams to bring your design vision to life.
User Research
To understand the needs, pain points, and motivations of potential users, i carried out user interviews with crypto newbies, experienced investors and long term holders.
During interviews, I explored topics like:
Their level of knowledge and experience with cryptocurrencies.
Their goals for using a cryptocurrency app (buying, selling, trading, learning, etc.)
Their current pain points and frustrations with existing crypto platforms.
Their desired features and functionalities in an ideal crypto app.
Their concerns about security, usability, and transparency.
Personas
Based on the user research, I was able to come up with these user personas for the Obiex application:
Crypto Curious Sarah
Sarah is a 28-year-old marketing professional in Lagos, Nigeria. She’s comfortable with using mobile apps and online platforms but is not a tech expert. Sarah has limited knowledge of cryptocurrency, she has heard of Bitcoin but doesn’t understand other cryptocurrencies.
Goal:
Invest a small amount of money to learn about crypto and potentially see some growth.
Find a user-friendly and secure platform to get started.
Access educational resources within the app to gain knowledge and confidence
Pain points:
Intimidated by complex crypto terminology and jargon.
Worried about scams and the volatility of the market.
Unsure of how to choose the right cryptocurrency to invest in.
Active Investor Alex
Alex is a 42-year-old software developer in San Francisco, USA. He’s highly comfortable with technology and uses multiple financial apps. Alex holds a diversified portfolio and actively trades.
Goal:
Track market trends and news within the app.
Execute trades quickly and efficiently with advanced features like Limit orders.
Securely store and manage his cryptocurrency holdings.
To stay informed about new crypto projects and investment opportunities.
Pain points:
Frustrated with slow transaction speeds and high fees on some platforms.
Lacks access to advanced trading tools in existing apps.
Wants a platform that integrates with other financial tools he uses
Long-Term Holder Lisa
Lisa is a 55-year-old retired teacher in London, England. She’s somewhat comfortable with technology but prefers a simple and intuitive interface. Lisa holds a few cryptocurrencies for long-term investment and sees them as a hedge against inflation.
Goal
Securely store her cryptocurrency holdings for the long term.
Easily monitor the value of her investments without needing constant updates.
Track her overall crypto portfolio performance.
To access customer support for any questions or concerns.
Pain points:
Feels overwhelmed by the fast-paced and technical nature of the crypto space.
Wants a secure and reliable platform with good customer service.
Prefers a simple interface that focuses on long-term holding features.
The Design
Better Onboarding
I created a smoother and more engaging experience for new users as they get started with the app.
New Features
While Obiex excels at facilitating cryptocurrency swaps, we're expanding our offerings to encompass Loans, saving and earning interest in cryptocurrency, and even using crypto for utility purchases.
New Features
Loan Feature: This innovative service allows you to take out loans by using your existing cryptocurrency holdings as collateral.
Here's what makes Obiex Loans unique:
Leverage Your Crypto: No need to sell your crypto to access cash. Use your holdings as collateral and unlock their potential value.
Maintain Ownership: You retain full ownership of your cryptocurrency throughout the loan term. It simply acts as security for the loan.
Enhanced Flexibility: Enjoy the flexibility to access cash without impacting your long-term crypto investment strategy.
With Obiex Loans, you can unlock the true potential of your crypto assets and experience a new level of financial freedom.
New Features
Utilities Feature: Introducing the a Obiex Utility feature. Now you can ditch the traditional bill payment routine and experience the convenience of paying your bills directly from your crypto wallet.
Here's how it works:
Seamless Integration: Connect your utility providers directly within the Obiex app.
Global Convenience: Manage and pay your bills from anywhere in the world, all from your smartphone.
Crypto for Everyday Needs: Effortlessly utilize your cryptocurrency holdings for real-world payments.
Obiex Utilities puts you in control of your finances. Take charge and manage your utilities with the power of crypto.
New Features
Earn Feature: Obiex Earn introduces a powerful new way to maximize the potential of your cryptocurrency holdings. This feature allows you to earn interest on your crypto by simply locking it in a secure vault for a predetermined period.
Here's how it works:
Choose Your Crypto: Select the cryptocurrency you wish to earn interest on from a variety of supported assets.
Flexible Terms: Pick a lock-in period that suits your investment goals, with options ranging from short-term to long-term commitments.
Effortless Earning: Once your crypto is locked, start accruing interest automatically without any additional actions required.
Conclusion
By focusing on user research, iterative design, and feedback integration, the crypto app successfully underwent a transformation that not only addressed existing pain points but also positioned the platform as a leader in providing an exceptional user experience in the competitive crypto trading landscape.
This case study highlights the importance of understanding user needs and continuously evolving to meet the dynamic expectations of the crypto community.